The Soaring Sales of Subaru


When Subaru was introduced to the U.S. market back in 1965 there were a lot of people who didn’t notice. The first Subaru automobile on U.S. soil was the 360 which was marketed as being “cheap and ugly”.  It only sold 10,000 units -- total -- in the U.S. Today Subaru of America is expecting to sell half a million vehicles by the end of the year!

Part of Subaru’s skyrocketing success in America is a redefined image. Originally people viewed Subaru as a quirky little toy. It wasn’t a serious car that you could…
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New Car on the Block?



There’s no question that people love Foresters. They’re big enough to fit all of your camping gear yet small enough that you don’t feel like you’re driving a boat down the middle of the road. You can drive them just about anywhere in nearly any conditions. They’re fuel efficient, safe, and reliable. It's hard to think of anything that the Forester is lacking. But what if they were just a little sportier?

Subaru is king of the rally circuit, something they have proven time and time again with the WRX and STI. For years…
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Subaru vs. "Roadkill"



If you’re into cars you should definitely check it out the show “Roadkill.” “Roadkill” caters to car guys and car gals who are looking to be entertained by people who know a lot about cars.

In the most recent episode, hosts David Freiburger and Mike Finnegan pitted three of their jerry-rigged hotrods against the 2015 Subaru Legacy in a triad of competitions. Pride and facial hair were at stake.  

David and Mike are car…
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Road Trips With Your Dog

Road trips are great. You cruise along miles of open road through constantly changing scenery. Fields become forests and then cities before changing back to fields. You see new things, meet new people, and try new foods. Road trips are all about adventure. Since your dog is always up for a little adventure why not take your furry friend with you? Bringing your dog along on a road trip can add to the fun, but there are some things that you should consider. Dogs weren't designed for cars and without proper planning a fun road trip with your furry…

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Subaru in Canada

Subaru sales in the United States have been more than impressive, but our neighbors to the north have developed a newfound appreciation for Subaru vehicles as well.

Subaru Canada Inc. announced this week that sales have increased significantly for the 8th consecutive month. We're not talking minimal hundredths place increases; we're talking big whopping full-fledged percentage points. This August they sold 3,691 units which is a 10.5 percent increase over last August. The overall number of units sold is up 15.8 percent from a year ago. 

The 2015 Outback has been particularly instrumental in Canada…

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Subaru's New Headquarters



To say that Subaru is gaining popularity in the U.S. would be an understatement. Subaru's U.S. sales are booming and people can’t get enough. As successful as Subaru is in the United States, they are experiencing growth in sales and popularity all over the world. That’s what happens when you make great vehicles. In order to keep up with their global appeal, Subaru just opened a brand new global headquarters…
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