Adventure Subaru are honored to receive the 2026 Subaru Love Promise HEART Award.
In recognition of our commitment to our customers and community.
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to living the Subaru Love Promise.
The 2026 Subaru Love Promise HEART Award recognizes Subaru retailers who use the principles of HEART: Honesty, Empathy, Appreciation, and Respect to earn your Trust.
We have been recognized for providing exemplary customer service and staying committed to our community.
Here at Adventure Subaru, we love making a positive impact on the lives of all of our customers, employees, and neighbors. We thank you for your support.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
What is the Subaru Love Promise Community Commitment?
At Adventure Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Adventure Subaru dedicated locally to the Love Promise?
At Adventure Subaru, our Love Promise to the Northwest Arkansas area can be in seen in our partnerships with local nonprofits and charities. We're grateful for the opportunity, not only to be a part of the Northwest Arkansas community, but to serve it as well.
Humane Society of the Ozarks, Big Paws of the Ozarks, Animal League of Washington Co
Botanical Gardens of the Ozarks , Fayetteville Parks and Recreation , Pack Rat Outdoor Center, Apple Seeds, Inc. , Ozark Natural Science Center , NWA Land Trust
Ozark Literacy Council, Fayetteville Public Schools, Pilot Arts , Single Parent Scholarship Fund , Champions for Kids , Spark Foundation
Ozark Off-Road Cyclists, Fayetteville First Thursday, Arkansas Advocates for Children and Families , Meals on Wheels , Roots Meals for Musicians , Restore Humanity , Make a Wish , Hogeye Marathon , Running of the Hogs , Fayetteville Senior Center
Highlands Oncology, Hope Cancer Resources, Essentials Outreach
Love Promise Stories from Adventure Subaru
Subaru and Adventure Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Hope Cancer Resources Patient Care Closet - Danielle H
When June rolls around, we're always looking for ways to connect deeper to our community while utilizing the national initiatives from Subaru. During Subaru Loves to Care, the national partnership is through Blood Cancer United. On a local level, we partner with Hope Cancer Resources to provide blankets, financial support, and patient care kits to patients of Highlands Oncology undergoing cancer treatment. For this month, we hosted a donation drive supporting Hope Cancer Resources and their patient Care Closet. The Care Closet is available at no cost to Hope Cancer Resources patients and is filled with everyday essentials, comfort items, personal care products, nutritional supplies, and other necessities that can help ease the financial and emotional burden that often comes with a cancer diagnosis. These simple items make a meaningful difference for families navigating treatment. For our donation drive, we narrowed it down to the ten most essential items: high calorie protein drinks, nitrile gloves, adult disposable washcloths, incontinence supplies, shower chairs, rollators, medical tape, waterproof port covers, split sponges and rinse free shampoo/conditioner caps. Our community and customers stepped up in a big way, and we loaded a new Trailseeker with several cases of protein drinks (which come in handy, as patients need calories, but often can't keep solid foods down), boxes of washcloths, incontinence supplies, shower chairs, medical tape, and more. Undergoing cancer treatments is scary and uncertain. A place like Hope Cancer Resources really does provide hope and support to our community. We are proud to lend our support and stand beside them.
Teacher Appreciation Week at Holt Middle School - Danielle H
Dear Adventure Subaru, Thank you for covering lunch from Olive Garden for the staff at Hold Middle School for teacher appreciation week. It was such a treat to our teachers. We appreciate your support. Warmly, Holt PTO
Ozark Off-Road Cyclists Trail Clean Up Day - Danielle H
On a warm afternoon in May, a handful of Subarus rolled into the lot at Kessler Mountain Regional Park, hatches popping open to unload trash bags, gloves, and loppers. Volunteers from Ozark Off-Road Cyclists and the Adventure Subaru crew greeted each other like old friends—because most of them are. This wasn't anything flashy. Just another trail cleanup, the kind these two groups have done together for years as part of an ongoing partnership built around a shared love of getting outside. Everyone split up and got to work along the mixed use trail, clearing branches that had fallen across the trail, picking up litter, and doing some general tidying so the trails would be in good shape for the next rider or hiker who came through. By the time everyone wrapped up, the trail was noticeably cleaner and clearer. Gear got packed up, and folks headed home knowing they'd put in a solid afternoon's work. It wasn't a big event, but it didn't need to be. For Adventure Subaru and Ozark Off-Road Cyclists, showing up for cleanups like this one is just part of how the partnership works. It was steady, low-key, and ongoing. Kessler Mountain is a little better off for it, and there will be more days like this one ahead.
Keeping Our Trail System Clean - Danielle H
Since 2020, Adventure Subaru has partnered with the City of Fayetteville Parks and Recreation department to adopt a two mile portion of the Razorback Greenway. Part of the adoption includes at least three trail clean up days a year. We kicked off Subaru Loves the Earth in April with our first clean up of 2026! With a crew of eight employees, we ventured out to the trailhead that's close to the dealership. We collected many bags of trash that would otherwise infiltrate the creeks and litter the streets. These trail clean up days often have a great participation rate among employees wanting to help beautify the trail systems a lot of us use.
Under the Hood and Ready for the Road - Danielle H
For many young people, learning to check the oil or change a flat tire is a casual weekend lesson in the driveway with a parent nearby, a familiar car, no pressure. But for the 18 young residents at Everhope, formerly known as the Northwest Arkansas Children's Shelter, that kind of ordinary moment isn't always guaranteed. On a recent afternoon, four employees from Adventure Subaru made their way to Everhope with one clear mission: to give these kids practical, real-world knowledge they could carry with them long after they leave the shelter's care. Leading the class was Jake, Adventure Subaru's Service Director. Jake is a seasoned automotive professional who brought his expertise and enthusiasm for empowering young people. With two vehicles, an Outback and a Legacy, and 18 pairs of curious eyes gathered around, Jake walked the group through the fundamentals that every driver and future driver should know: Checking the oil — understanding the dipstick, reading fluid levels, and knowing what healthy oil looks like versus oil that needs changing. Under-the-hood basics — identifying key components, locating fluid reservoirs, and demystifying what had previously been an intimidating wall of machinery. Checking tire tread — using simple methods to determine whether tires are safe and roadworthy, and why worn tread is a serious safety risk. Changing a tire — the step-by-step process of safely swapping a flat, from loosening lug nuts to properly securing the spare. Everhope serves children and youth who have experienced abuse, neglect, or family crisis. Many of the older residents, and those aging out of the shelter system are preparing to step into the world without the safety net most young adults take for granted. No parent to call when a warning light comes on. No family member to talk them through a roadside emergency at midnight. For youth aging out of foster care or residential programs, the gap in practical life skills can be wide and costly. A flat tire that becomes a missed job interview. An engine light ignored too long leads to a breakdown they can't afford to fix. These small inconveniences can create setbacks that can derail a young person's fragile footing in independent life. A class like this one fills a gap that's easy to overlook. It says: you deserve to know this. It transforms a vehicle from something mysterious and stressful into something manageable. It hands a young person a small but meaningful piece of confidence they can take into the world with them. Spending the afternoon with these kids was a fun and interactive way to empower the youth of our future!
Subaru Love Promise in Action at Kessler Mountain Regional Park - Tyler C
At Adventure Subaru, the Subaru Love Promise means caring for the communities and outdoor spaces that bring people together. That's why we were proud to spend some time on May 8th volunteering alongside Ozark Off Road Cyclists at Kessler Mountain Regional Park helping maintain the Saddle Up Trail. Our team spent the afternoon raking, lopping branches, clearing debris, and helping keep the trail beautiful and accessible for everyone who enjoys the outdoors. It was a hands-on reminder that the trails so many of us ride, hike, and explore don't maintain themselves. They exist because passionate volunteers continue to show up and put in the work. Since 1997, OORC has been dedicated to advocating for, building, maintaining, and preserving sustainable multi-use trails across the Arkansas Ozarks and River Valley. The nonprofit organization has helped develop and maintain trail systems at places like Kessler Mountain, Lake Fayetteville, Mt. Sequoyah, Centennial Park, Hobbs State Park, Devil's Den, and many more throughout Northwest Arkansas. OORC partners with local communities, land managers, businesses, and volunteers to support trail stewardship, outdoor recreation, and responsible trail building. Their work benefits not only mountain bikers, but also hikers, trail runners, families, and anyone who enjoys spending time outside. Northwest Arkansas has become nationally recognized for its outdoor recreation and trail systems, and organizations like OORC play a major role in making that possible. Through volunteer hours every year, they help create and preserve places that encourage healthy, active lifestyles and connect people with nature and with each other. We're grateful to OORC for inviting us out and for everything they do to support trails throughout our region. Giving back to the community and helping care for the places we all enjoy is what the Subaru Love Promise is all about.
Providing Diapers to Our Community - Danielle H
Diaper needs are one of the most overlooked challenges facing families today. Nationally, nearly half of families with young children struggle to afford enough diapers. In fact, about one in two families with babies experience diaper insecurity, and there are no federal programs like SNAP or WIC that help cover this basic necessity. The cost alone, often around $100 per month per child, forces parents to make impossible choices between diapers, food, rent, and utilities. Here in Arkansas, those challenges are even closer to home. More than 15% of our population lives below the poverty line, and one in five children grows up in poverty. Even in a thriving region like Northwest Arkansas, families are quietly struggling, often just one unexpected expense away from crisis. When a family doesn't have enough diapers, the impact goes far beyond discomfort, it becomes a domino effect. Parents experience shame and isolation, often avoiding leaving the house out of fear of judgment from others. Many childcare providers require parents to supply diapers, so without them, children can't attend daycare. That means parents miss work, lose wages, and fall even further behind, perpetuating the cycle of poverty. In fact, one in four parents has had to miss work or school because they didn't have enough diapers to leave their child in care. This is where The Diaper Collective makes an extraordinary difference. Right here in Northwest Arkansas, they distribute more than 75,000 diapers every single month through 26 partner agencies, bringing dignity, relief, and stability to families who need it most. Since 2020, they've provided over 2 million diapers to our neighbors! Diapers may seem small, but they change everything. They allow parents to go to work. They allow children to go to daycare. They give families the freedom to show up in their lives without fear or shame. Our volunteer day with the Diaper Collective included sorting, organizing, and loading diapers for distribution with partnering agencies. Like many non-profits, they rely on volunteers to help with various tasks for a smooth operation. We're honored to stand alongside The Diaper Collective through programming support and volunteer time.
Keeping Students Fed At Owl Creek Elementary - Tyler C
Nutritious food is a building block for a healthy life. When kids have reliable access to food, they have the energy to focus in the classroom, play with friends, and pursue their goals. To help meet this need beyond school hours, the Northwest Arkansas Food Bank partnered with Owl Creek Elementary School in Fayetteville in 2020 to launch a school pantry. During after-school pickup, families can conveniently access the drive-through pantry to receive fresh produce, frozen meat, and shelf-stable items. "Families tell us all the time what a benefit it is to have the school pantry here and how appreciative they are to receive food they might not otherwise be able to access," said Lisa, Fayetteville Public Schools Homeless Liaison and Social Worker. The pantry serves households with students from Owl Creek Elementary, John L. Colbert Middle School, and SOAR Academy, supporting an average of 39 households each month. For some children, consistent access to food is uncertain outside of school hours. "When they're not attending school, they're not always being fed," Lisa said. "Having the pantry here helps fill that gap." Inspired to make a meaningful impact in the community, Adventure Subaru began sponsoring the Owl Creek school pantry during the 2023–2024 school year. Their support goes beyond funding by creating hands-on opportunities for their team to serve. "We love being involved because it allows us to actively support our community," said Danielle, Adventure Subaru Marketing Director. "It's not just about making a donation. It's about showing up, volunteering, and helping ensure families have access to meals when they need them." Each month, Adventure Subaru team members volunteer at the pantry, helping distribute food and build meaningful connections with local families. "It's been a great opportunity for our team to see firsthand the impact they can have by giving their time and supporting families in need," Danielle said. For more information about school pantry resources, families are encouraged to contact their child's school counselor or social worker. To find additional food resources across Northwest Arkansas, visit the Northwest Arkansas Food Bank's Find Food Map at www.nwafoodbank.org/find-food.
Adventure Subaru & the Benton County Boys & Girls Club: A Love Promise That Reaches Every Child - Danielle H
At first glance, Benton County, Arkansas often looks like a place of opportunity. With a median household income above $80K, well above the state average, and one of the lowest overall poverty rates in Arkansas, the county is frequently described as economically prosperous compared with the rest of the state. But prosperity on average doesn't tell the whole story. Even here in Benton County, lots of residents live in poverty, including many families with children who struggle to meet basic needs. In some neighborhoods and populations, including in parts of schools and community centers, that number can be even higher for kids. And while many families are financially secure, household averages can mask income gaps and real hardship, especially among families with young children, single-parent homes, or those working low-wage jobs while raising kids. This reality is exactly why the partnership between Adventure Subaru and the Benton County Boys and Girls Club for our Operation Warm event is so important. Because even in a community that might be labeled "wealthy," there are still kids who go without winter coats, proper shoes, and the kind of essentials many of us take for granted. That's why we were honored to help bring over 500 brand-new coats and pairs of shoes to children in our community through this event. On distribution day, smiles, laughter, and gratitude filled the room, not just because the kids received clothing and shoes, but because they felt seen, supported, and valued. This work matters because community strength isn't defined by averages, but rather, by how we care for all of our neighbors. At Adventure Subaru, the Subaru Love Promise means we show up where there's a need, and we partner with trusted organizations like the Boys and Girls Club to make a meaningful impact.
Adventure Subaru Supports Families Facing the SNAP Benefit Freeze - Tyler C
At Adventure Subaru, living the Subaru Love Promise means showing up for our neighbors when they need it most. On November 16th, our team had the opportunity to do exactly that. We partnered with 4TC Philanthropy, a local nonprofit we proudly support, to help provide food and resources for families affected by the freeze in SNAP benefits. Nicole Collier and her team at 4TC have been working tirelessly to prepare simple, resourceful meal kits for those who face a critical gap in assistance. From 12 PM–3 PM at John L. Colbert Middle School in Fayetteville, Adventure Subaru staff joined volunteers from across the community to assemble and hand out food boxes, complete with coupons and a cookbook. Together, we helped ensure that more than 30 local families received the ingredients and support they needed during an uncertain time. This partnership is a powerful reminder of what the Subaru Love Promise represents: compassion, community, and taking meaningful action. We’re grateful for the chance to support 4TC Philanthropy’s mission and to lend a hand to our neighbors when it matters most.
