Adventure Subaru is honored to receive the 2026 Subaru Love Promise HEART Award.
In recognition of our commitment to our customers and community.
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to living the Subaru Love Promise.
The 2026 Subaru Love Promise HEART Award recognizes Subaru retailers who use the principles of HEART: Honesty, Empathy, Appreciation, and Respect to earn your Trust.
We have been recognized for providing exemplary customer service and staying committed to our community.
Here at Adventure Subaru, we love making a positive impact on the lives of all of our customers, employees, and neighbors. We thank you for your support.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
What is the Subaru Love Promise Community Commitment?
At Adventure Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Adventure Subaru dedicated locally to the Love Promise?
At Adventure Subaru, our Love Promise to the Northwest Arkansas area can be in seen in our partnerships with local nonprofits and charities. We're grateful for the opportunity, not only to be a part of the Northwest Arkansas community, but to serve it as well.
Big Paws of the Ozarks , NWA Humane Society for Animals, Inc , Service Dogs of Distinction
Botanical Gardens of the Ozarks , Fayetteville Parks and Recreation , Pedal it Forward , Apple Seeds, Inc. , Ozark Off-Road Cyclists
Ozark Literacy Council, Fayetteville Public Schools, Single Parent Scholarship Fund , Champions for Kids
7Hills Homeless Center , Canopy NWA , Arkansas Advocates for Children and Families , Meals on Wheels , Benton County Boys and Girls Club
Highlands Oncology, Hope Cancer Resources, NWA Harm Reduction, Make a Wish
Love Promise Stories from Adventure Subaru
Subaru and Adventure Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Benton County Boys and Girls Club Volunteer Day - Danielle H
On Friday, October 16, our team volunteered with the Benton County Boys and Girls Club in Rogers. The club serves youth in Benton County, providing after-school and summer programs in several locations throughout the county. In the most recent data, the club served over 3,455 youth annually and provided over 225,000 meals and snacks to participants. Our efforts focused on four key tasks: Organized the care closet to make essential items like clothing, school supplies, and toiletries easier to find for families in need. Cleaned the gym floors to ensure a safer space for activities. Cleaned and refreshed offices and common areas to improve the environment for staff and visitors. Cleaned up the outside area, including clearing debris and tidying the playground. The staff at the Boys and Girls Club were grateful for the help, and we appreciated the opportunity to contribute to their mission of supporting local youth. It was a productive day that reinforced the importance of community support. By supporting organizations like the Benton County Boys and Girls Club, we're investing in the future of our community with one child, one meal, and one clean space at a time.
More Than a Drive: Delivering Care to Cancer Patients - Mallory G
At Hope Cancer Resources, we are incredibly grateful for community partners who don't just give, they show up. The team at Adventure Subaru did exactly that through their recent Care Drive benefiting our Care Closet. Our Care Closet provides essential supplies to cancer patients throughout Northwest Arkansas at no cost. Adventure Subaru rallied its team, customers, and community to collect some of our most-needed items. But their support didn't stop with the donation drive. In September, members of the Adventure Subaru team joined us at Hope Cancer Resources to stock and organize the Care Closet and pack more than 100 Comfort Bags for local cancer patients. The timing of their generosity could not have been more meaningful. September was our busiest month of the year for the Care Closet, serving 59 unique patients, a 195% increase compared to September 2025. Adventure Subaru's donated items were stocked on our shelves on September 17, and in just the next nine days, those supplies helped meet the needs of 19 cancer patients in our community. Those numbers represent more than supplies leaving a shelf. They represent patients receiving nutritional support, personal care items, medical supplies, and other necessities without having to worry about the additional expense during an already difficult time. Adventure Subaru's partnership is a wonderful example of what it means to truly care for your community. From collecting needed items to rolling up their sleeves and volunteering alongside our team, they helped ensure our patients felt supported and cared for when they needed it most. Thank you, Adventure Subaru, for putting the Subaru Love Promise into action and for continuing to show up for cancer patients and families across Northwest Arkansas. Your generosity made an immediate impact, and our patients felt the love.
Adventure Subaru Supports Survivors of Sexual Assault in NWA - Taylor M
We are so grateful to Adventure Subaru for standing alongside survivors of sexual violence and supporting the mission of the Northwest Arkansas Center for Sexual Assault. Through their sponsorship of Unbroken, Adventure Subaru helps us create a space where survivors can share their artwork, stories, and experiences of healing while bringing our community together to learn more about sexual violence and the support survivors deserve. Their partnership helps make our free, trauma-informed services possible, including 24/7 hotline support, forensic exams, counseling, advocacy, and healing opportunities for adult survivors and their loved ones. Thank you, Adventure Subaru, for investing in survivors and helping us build a community where every survivor is met with care, dignity, and hope. Because You're Not Alone.
Community Support In Action - Danielle H
In June, Adventure Subaru hosted a donation drive for the Patient Care Closet at Hope Cancer Resources. Hope Cancer Resources (HCR) is a nonprofit organization dedicated to providing compassionate, professional cancer support and education for individuals and families in Northwest Arkansas. The Care Closet provides items and supplies to anyone undergoing treatment. Items such as protein drinks, incontinence supplies, and gloves can be a financial hardship on individuals already going through so much. These items are provided free of charge. HCR relies heavily on donations to stock the closet. We are fortunate enough to have a community in Northwest Arkansas that continues to support our donation drives at Adventure Subaru and this one was no different. In September, volunteers from Adventure Subaru made their way to the Springdale office of HCR to stock, organize and label donated items for the Care Closet. Plus, we packed over 100 Comfort Bags containing a blanket, socks, activity books (to keep the mind busy while undergoing treatment), magazines, hand lotion, hard candy and other care items. These Comfort Bags provide a little extra care and encouragement to patients undergoing treatment at Highlands Oncology Group, reminding them that they are supported every step of the way. While much of our partnership coincides with Subaru Loves to Care in June, we feel like it's important to continue to support these non-profit organizations throughout the year through volunteer work.
World Refugee Day - Danielle H
Thank you so much for Adventure Subaru's sponsorship of Canopy's World Refugee Day celebration. Because of partners like you, we welcomed more than 500 people for a meaningful day of connection, celebration and community. We could not have done this without you! We are truly grateful for your partnership. With appreciation, The Canopy Team
Adventure Subaru Adopts Every Classroom at Frank Tillery Elementary - Tyler C
At Adventure Subaru, the Subaru Love Promise means investing in our community and helping create opportunities for the next generation. Last week, our team had the privilege of visiting Frank Tillery Elementary in Rogers for a special surprise for the teachers and staff. Through Subaru Loves Learning, Adventure Subaru adopted every classroom at the school, providing teachers with funding to purchase the supplies and resources their students need throughout the school year. Teachers do so much more than teach lessons. Every day, they work to create classrooms where students feel supported, encouraged, and excited to learn. But too often, educators are asked to provide that experience without all the resources they need, and many teachers end up spending their own money to fill the gaps. That's why Subaru Loves Learning is so important to us. Through our partnership with Subaru of America and AdoptAClassroom.org, we're able to put funding directly into the hands of teachers, giving them the flexibility to purchase the classroom materials that will make the biggest difference for their students. Whether that's books, art supplies, STEM materials, organizational tools, or other everyday classroom essentials, those resources help teachers spend less time worrying about what they're missing and more time focused on their students. Getting to surprise the teachers at Frank Tillery Elementary made the morning even more meaningful. Instead of adopting just a handful of classrooms, we were proud to support every classroom in the school. That means more teachers have access to the resources they need and more students across Frank Tillery Elementary will benefit throughout the school year. We're grateful to the teachers and staff at Frank Tillery Elementary for everything they do for students and families in Rogers. We're also thankful for AdoptAClassroom.org and Subaru of America for helping us turn the Subaru Love Promise into something tangible for local schools. It was a great morning celebrating educators, supporting students, and helping make sure every classroom at Frank Tillery Elementary is ready for another year of learning.
Adventure Subaru and Owl Creek Elementary: A Partnership for School Supplies - Danielle H
Adventure Subaru partnered with the social workers at Owl Creek Elementary, a Title I school in Fayetteville where a high percentage of the 550 students rely on free or reduced lunch. The school faces high demand for basic supplies like backpacks, water bottles, pencil cases, and notebooks. Adventure Subaru already has an established partnership with Owl Creek, as we sponsor the food pantry serving the kids and families of the school throughout the year, totalling about 1800 individuals. Through this partnership, Adventure Subaru provided these essential items to students in need. The collaboration was driven by the shared goal of ensuring every child at Owl Creek has the tools to learn and thrive. Social workers at the school identified the most pressing needs, and we responded by delivering supplies directly to students and classrooms. The partnership reflects a commitment to supporting education and community well-being.
Pedaling Forward: Adventure Subaru Restores Bikes for the Community - Tyler C
At Adventure Subaru, the Subaru Love Promise means showing up for our neighbors in ways big and small. On Friday, July 24th, our team partnered with Pedal It Forward, a local nonprofit dedicated to increasing the number of people who have access to bikes across Northwest Arkansas. Pedal It Forward NWA got its start when a group of local cyclists decided to share the joy and freedom that comes from owning a bike with the whole community. What began as a simple call for bike donations grew into a full program that collects, refurbishes, and distributes bikes to people who couldn't otherwise afford them. Since 2014, the organization has put more than 10,500 bikes into the hands of people right here in Northwest Arkansas, with shops now running in Bentonville, Rogers, and Springdale. The impact goes far beyond having a fun way to get around. Pedal It Forward has heard from recipients whose new bike meant they could get to work or make it to medical appointments they otherwise would have missed. Others have used their bike to start exercising for the first time, or to get their kids into after-school and youth cycling programs they wouldn't have had access to before. A bike can be the difference between a kid joining in and a kid sitting out. Our team spent the day hands on, patching tires, tuning brakes, and getting a lineup of bikes back into safe, rideable condition. Every bike we touched is going to a kid or family in Northwest Arkansas who deserves the chance to feel that same excitement of hopping on two wheels for the first time, or the first time in a long time. It was a simple day of work, but the impact goes a long way. We're grateful to Pedal It Forward for the incredible work they do every day and for the chance to be part of something that puts joy, independence, and mobility directly into the hands of the kids and families who need it most.
Hope Cancer Resources Patient Care Closet - Danielle H
When June rolls around, we're always looking for ways to connect deeper to our community while utilizing the national initiatives from Subaru. During Subaru Loves to Care, the national partnership is through Blood Cancer United. On a local level, we partner with Hope Cancer Resources to provide blankets, financial support, and patient care kits to patients of Highlands Oncology undergoing cancer treatment. For this month, we hosted a donation drive supporting Hope Cancer Resources and their patient Care Closet. The Care Closet is available at no cost to Hope Cancer Resources patients and is filled with everyday essentials, comfort items, personal care products, nutritional supplies, and other necessities that can help ease the financial and emotional burden that often comes with a cancer diagnosis. These simple items make a meaningful difference for families navigating treatment. For our donation drive, we narrowed it down to the ten most essential items: high calorie protein drinks, nitrile gloves, adult disposable washcloths, incontinence supplies, shower chairs, rollators, medical tape, waterproof port covers, split sponges and rinse free shampoo/conditioner caps. Our community and customers stepped up in a big way, and we loaded a new Trailseeker with several cases of protein drinks (which come in handy, as patients need calories, but often can't keep solid foods down), boxes of washcloths, incontinence supplies, shower chairs, medical tape, and more. Undergoing cancer treatments is scary and uncertain. A place like Hope Cancer Resources really does provide hope and support to our community. We are proud to lend our support and stand beside them.
Teacher Appreciation Week at Holt Middle School - Danielle H
Dear Adventure Subaru, Thank you for covering lunch from Olive Garden for the staff at Hold Middle School for teacher appreciation week. It was such a treat to our teachers. We appreciate your support. Warmly, Holt PTO
