The 2025 Subaru Love Promise Customer and Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our customers, our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Customer and Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.
How is Adventure Subaru dedicated locally to the Love Promise?
At Adventure Subaru, our Love Promise to the Northwest Arkansas area can be in seen in our partnerships with local nonprofits and charities. We're grateful for the opportunity, not only to be a part of the Northwest Arkansas community, but to serve it as well.
Humane Society of the Ozarks, Big Paws of the Ozarks, Animal League of Washington Co
Botanical Gardens of the Ozarks , Fayetteville Parks and Recreation , Pack Rat Outdoor Center, Apple Seeds, Inc. , Ozark Natural Science Center , NWA Land Trust
Ozark Literacy Council, Fayetteville Public Schools, Pilot Arts , Single Parent Scholarship Fund , Champions for Kids , Spark Foundation
Ozark Off-Road Cyclists, Fayetteville First Thursday, Arkansas Advocates for Children and Families , Meals on Wheels , Roots Meals for Musicians , Restore Humanity , Make a Wish , Hogeye Marathon , Running of the Hogs , Fayetteville Senior Center
Highlands Oncology, Hope Cancer Resources, Essentials Outreach
Love Promise Stories from Adventure Subaru
Subaru and Adventure Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
The Leukemia & Lymphoma Society Blanket Delivery - Scott B. - Scott B
On Monday, June 23rd, Adventure Subaru and the LLS Red River Chapter had the pleasure of delivering 80 blankets to Hope Cancer Resources as part of the Subaru Loves To Care program. These comforting gifts were accompanied by personalized messages of hope written by the customers and staff at Adventure Subaru. This incredible act of generosity was warmly received by the Hope Cancer Resources staff who were thrilled to distribute these gifts to their patients. Many thanks to everyone at Adventure Subaru and Hope Cancer Resources, not only for a memorable day, but for supporting LLS's mission to cure blood cancers and improve the quality of life of patients and their families!
Adventure Subaru Supports Light House Solutions - Eli T
Imagine having to go without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Fayettville, this can be a harsh reality. Helping others is the key to a strong community which is why Adventure Subaru believes in helping to support individuals and families in urgent need. This season, for our Subaru Loves to Help® initiative, we are partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other historical Subaru Loves to Help efforts, Subaru and retailers like us will have helped nearly 900,000 children and adults in urgent need so far. On 1/13/25, Adventure Subaru partnered with Light House Solutions and donated 250 coats & 250 shoes/socks to children in urgent need. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child’s mental and emotional well-being.
Helping Neighbors Move Forward - Tyler C
At Adventure Subaru, we believe in being a good neighbor. That’s why we’ve started offering free diagnostic services to residents of Magdalene Serenity House and Canopy of Northwest Arkansas, two local organizations doing important work to support people in transition. For someone trying to get back on their feet, a car that won’t start, or a dashboard light they don’t understand can become a major obstacle. Reliable transportation is key to getting to work, picking up kids, or making it to appointments. We realized that just knowing what’s wrong with a vehicle can be the first step in solving the problem. So we decided to help with that step. By providing no-cost diagnostics, we’re giving folks a clearer picture of what’s going on with their cars. Sometimes it’s an easy fix; other times it’s more complicated, but either way, they’re not left guessing or stuck. For many, it means being able to keep a job or say yes to a new opportunity. That stability ripples out helping families, strengthening neighborhoods, and supporting our local economy.
Adventure Subaru Celebrates Bike Month with Pedal it Forward and OORC - Danielle H
At Adventure Subaru, supporting our community is something we care deeply about, and May is National Bike Month. We’ve been especially focused on getting more people on two wheels. Earlier this month, we had the chance to give away 50 bikes to kids and families in a Springdale Housing Authority neighborhood in partnership with our friends at Pedal It Forward. The bikes were gone in just 15 minutes, and it was one of those simple but powerful moments, seeing the excitement on those kids' and adults’ faces as they picked out a bike, helmet and Subaru water bottle of their own reminded us why partnerships like this matter. We also launched a month-long bike donation drive at the dealership, inviting anyone to drop off gently used bikes or bike parts. So far, we've collected 26 bikes, and not just from our customers. People from across the community, including folks who’d never even been to the dealership before, saw our call to action and stepped up to help. That kind of response speaks volumes about the generosity and spirit of Northwest Arkansas. Our goal is to collect 40 bikes by the end of May, and every single one will go to Pedal It Forward, who will refurbish them and pass them along to someone in need. For individuals and families in need, a bicycle can mean more than just a way to get around. It can be affordable, reliable transportation to work, school, medical appointments, or the grocery store. For kids, it’s a chance to ride with friends, build confidence, and enjoy the outdoors. A bike can represent freedom, opportunity, and a meaningful step toward independence. Pedal It Forward’s mission is “to increase the number of people using bikes for health, transportation, or recreation by providing recycled bikes to those who can’t afford them.” Since 2014, they’ve donated more than 11,000 bikes to people across Northwest Arkansas. We’re proud to support their mission all year long, not just during donation drives. Back in February, our team spent a volunteer day at their shop, helping repair about a dozen bikes that have since gone back into the community. And because Bike Month is also about protecting the places we ride, six volunteers from Adventure Subaru teamed up with Ozark Off Road Cyclists, who do a lot of trail maintenance in our area, to spend several hours cleaning up a local bike and walking trail park. This work is a reminder that you don’t have to spend thousands of dollars to make a big difference. Sometimes, all it takes is an old bike, some tools, and a willingness to help.
Keeping Students Fed - Danielle H
Nutritious food is a building block to a healthy life. When kids have reliable access to food, they have the energy they need to focus in the classroom, play on the playground with their friends and achieve their dreams. To increase access to food in the after-school hours, the Northwest Arkansas Food Bank partnered with Owl Creek Elementary School in Fayetteville in 2020 to launch a school pantry. While picking up their children from school, families can enter the drive-through pantry line to receive fresh produce, frozen meat and shelf-stable items. “[Families] tell us all the time what a benefit it is to have [the school pantry] here and how appreciative they are to get this food that they otherwise wouldn’t be able to get,” said Lisa, Fayetteville Public Schools Homeless Liaison and Social Worker. The school pantry serves households with students attending Owl Creek Elementary, John L. Colbert Middle School, and SOAR Academy, averaging 39 households served a month. For some children, “when they’re not attending school, they’re not being fed,” Lisa said. “I feel like having [the school pantry] here is helpful in that way, to try to fill in that gap.” Looking for ways to give back to their community and support the Northwest Arkansas Food Bank’s mission to end hunger, Adventure Subaru began sponsoring the Owl Creek school pantry in the 2023-2024 academic year. “We love doing it because it puts our money where our mouth is,” said Danielle, Adventure Subaru Marketing Director. “It’s not just writing a check for us. It’s getting out there and putting in the volunteer hours to help out. If we can help fund a school pantry where kids and families have a meal to eat, it’s a no-brainer for us.” Adventure Subaru staff members volunteer each month, loading cars with food and building caring connections with families. “It’s been a really good opportunity for the employees to get out and see the impact that they can have in the community by giving out the food,” Danielle said. For more information on school pantry resources, please contact your child’s school counselor or social worker. For additional resources across Northwest Arkansas, visit our Find Food Map at www.nwafoodbank.org/find-food.
Hope in Every Delivery: Subaru Drives Dignity with Cradle2Confidence - Ashley F
At Cradle2Confidence, we believe that dignity starts with the basics. A clean diaper. A period product when it’s needed most. For many families in Northwest Arkansas, these essentials can be difficult to access due to financial strain, lack of transportation, or sudden crisis. As Arkansas’s first mobile diaper pantry, we’ve committed to bringing these resources directly to the people who need them most woth no red tape, no barriers, just compassionate care. Our partnership with Subaru of America has helped us take that commitment even further. Through their support, we were able to distribute over 12,500 diapers and period products to individuals and families across our region. That impact touches hundreds of lives from single parents trying to stretch a limited budget, to teens managing their first period without consistent access to hygiene products, to caregivers navigating unexpected transitions. With Subaru’s help, we responded to urgent requests from schools, shelters, and service organizations, delivering essential supplies to families often facing multiple layers of hardship. One single mother raising her infant daughter shared, I’ve never asked for help in my life. This is the first time I felt seen and not judged. That sense of dignity and care is at the heart of everything we do and is what Subaru has helped us extend to even more households. One of the most meaningful parts of this partnership was our ability to deliver period pads and hygiene supplies to school campuses across Northwest Arkansas. These resources allow students to stay in school, feel confident, and focus on learning without the anxiety of lacking basic necessities. Our team hand-delivered these supplies to school nurses, social workers, and student advocates who had been seeking this kind of community support for years. Beyond product distribution, Subaru’s support enhanced our capacity to keep our mobile pantry running smoothly, restock critical inventory, and increase our visibility within the community. Our team coordinated drop-offs in rural areas, school parking lots, and safe shelters often within 24–48 hours of receiving a request. What sets Subaru apart is not just their generosity it’s their philosophy of showing up for people in meaningful, tangible ways. This partnership isn’t just about product it’s about possibility. With each item delivered, we’ve carried the message that someone cares, that help is available, and that every person deserves to feel confident and clean. Together, Cradle2Confidence and Subaru are making hope mobile. And every delivery made possible through this partnership is a reminder that love is truly in the details.
The Happiest Place on Earth - Tyler C
When Julie and Rich Mensel purchased their 2025 Forester, Product Specialist Chloee Corbett took the time to get to know them—because at Adventure Subaru, our connection goes beyond cars. Through their conversations, Chloee learned that the Mensels had dedicated their lives to caring for their child with Down syndrome. One of their most cherished family traditions was an annual trip to Disney World. Even after their daughter’s passing, Julie and Rich continued their trips to honor her and keep her spirit alive. Deeply moved by their story, Chloee wanted to do something special. When the Mensels returned for their Subaru Encore Delivery appointment, they were met with a heartfelt surprise—Mickey Mouse cup coasters placed inside their new Forester, a small but meaningful reminder of the love they shared as a family. “Thank you again for your thoughtfulness, having you remember Cheri’s name and what she loved meant so much to both of us. Now when we drive, we will have not only a memory of her, but also of you.”-Julie and Rich Mensel At Adventure Subaru, the Love Promise isn’t just about selling cars; it’s about building relationships and honoring the journeys that make each customer unique.
Volunteer Day with Pedal it Forward - Danielle H
At Adventure Subaru, we’re proud to support our community through the Subaru Love Promise. Recently, our team had the opportunity to volunteer with Pedal It Forward, a local nonprofit that provides refurbished bikes to individuals in need of reliable transportation. Our volunteer day was filled with hands-on work as we helped repair and refurbish bikes, cleaned up the workspace, and organized donations. It was a rewarding experience to contribute to a cause that directly impacts people’s lives by giving them the freedom to travel to work, school, and other important destinations. By the end of our volunteer time, we’d repaired and refurbished over a dozen bikes. We’re grateful for the opportunity to give back and look forward to many more days of helping others as part of the Subaru Love Promise.
Breaking Barriers: How OZASA and Adventure Subaru are Empowering Communities Through Adaptive Sports - Sean K
The need for adaptive sports and recreation has never been more pressing. According to the Centers for Disease Control and Prevention, 26% of adults across the United States live with some form of a disability, for which meaningful recreational opportunities are not always available or accessible. For one group of people in Northwest Arkansas, Ozark Adaptive Sports Association (OZASA) has become a beacon for inclusion and empowerment. Thanks to continued sponsorship from Adventure Subaru, 2024 was a record year for OZASA's impact. Founded on the principles of accessibility and community, OZASA offers adaptive sports and recreational opportunities to people with disabilities. With the support of Adventure Subaru, this organization hosted 133 events in 2024, with over 1,700 attendees. Events ranged from wheelchair basketball and archery to adaptive cycling and fishing, giving participants avenues to grow, connect with others, and experience joy. Standout moments included the OZASA Off-Road event and adaptive fishing day at Osage Park, which brought people of all abilities together in the common thrill of outdoor adventure mixed with community spirit. The OZASA Off-Road event in the beautiful Ozark hills introduced participants to off-road sports, using adaptive equipment for the first time. Many of these participants had never experienced such an activity and felt a great sense of accomplishment and independence. Similarly, moments of joy could be well identified in the adaptive fishing event at Osage Park when participants launched their lines into the waters of the park, connecting themselves with nature. "Thank you once again for being such an essential part of our journey. We deeply appreciate everything Adventure Subaru does for our community and the individuals we serve," said Sean Kent of OZASA. "Thanks to your generosity and partnership, 2024 was our most impactful year yet." Looking ahead to 2025, OZASA has plans for expansion of programming to reach even more individuals in Northwest Arkansas. With continued support from Adventure Subaru, along with other community partners, the organization is in a place to make an even greater impact in the lives of those it serves. The partnership between OZASA and Adventure Subaru is but a testament to the power of transformation through collaboration. Together, they show that possibilities are endless when communities come together to support inclusion.
The Joys of Birdwatching - Ambre B
Adventure Subaru and Wild Birds Unlimited joined forces to bring the joys of birdwatching to the students of Root Elementary. Together, they installed a bird feeder on the school grounds, transforming it into a hub for bird activity and a sanctuary for mindfulness. This initiative underscores the value of connecting children with nature while fostering responsibility and environmental stewardship. Watching birds is more than a pastime—it’s a form of therapy known as ornitherapy. By observing the colorful plumage and listening to the melodic calls of birds, individuals can slow down, engage their senses, and find peace in the present moment. For the students at Root Elementary, the bird feeder offers a daily opportunity to experience this soothing connection with nature right in their own schoolyard. Caring for the bird feeder instills a sense of responsibility in the students. Tasks like refilling the feeder with seeds, ensuring its cleanliness, and monitoring the visiting birds encourage teamwork and dedication. These small but meaningful responsibilities teach children the value of consistency and the impact of their actions on the natural world. Moreover, the presence of the feeder encourages respect for wildlife and the environment. By fostering an appreciation for the birds that visit their school, students develop a deeper connection to nature and an understanding of why conservation efforts are crucial.
