Adventure Subaru

2022 Subaru Love Promise Retailer of the Year

Adventure Subaru was honored by Subaru of America as the 2022 Subaru Love Promise Retailer of the Year, recognizing our commitment to exceptional customer care, community involvement, and the values of the Subaru Love Promise.

For more than 50 years, Adventure Subaru owner Don Nelms has built a reputation throughout Northwest Arkansas for treating customers with honesty, respect, and transparency. That commitment extends beyond our dealership through decades of support for local charities, schools, and nonprofit organizations that strengthen the communities we proudly serve.

Committed to Our Community

Over the past decade, Adventure Subaru and owner Don Nelms have contributed more than $3.2 million to more than 70 charities and community initiatives throughout Northwest Arkansas. This includes Don's personal donation of 350 acres along the Buffalo National River to The Nature Conservancy of Arkansas. We have also supported organizations including Apple Seeds, the Single Parent Scholarship Fund of Northwest Arkansas, Ozark Literacy Council, and Champions for Kids, helping expand educational opportunities, improve literacy, and create brighter futures for families across our region.

Committed to Our Customers

When Managing Partner Brent Baker assumed leadership in 2020 during the COVID-19 pandemic, Adventure Subaru remained focused on serving customers safely and conveniently. Our team introduced home delivery, at-home test drives, and enhanced vehicle sanitation practices while continuing to provide the transparent, customer-first experience that has always defined our dealership.

Service in the Nelms Tradition

Much of Adventure Subaru's success is rooted in Don Nelms' belief that every customer deserves to be treated fairly and with respect. Our non-commission sales team focuses on helping customers find the right vehicle without pressure, hidden fees, or unnecessary markups. That commitment to transparency and integrity has earned Adventure Subaru national recognition, including the Subaru Customer Commitment Award from 2018 through 2022.

Subaru of America proudly recognized Adventure Subaru in Fayetteville, Arkansas, as the 2022 Subaru Love Promise Retailer of the Year for our dedication to customers and our lasting commitment to making a positive impact throughout Northwest Arkansas.

The 2022 Subaru Love Promise Retailer of the Year award reflects the values that continue to guide Adventure Subaru today. Every customer interaction, community partnership, and vehicle we sell is backed by our commitment to treating people the right way and making a meaningful difference in the communities we call home.