The New and Improved WRX

The Subaru WRX has long been known as a blindingly fast favorite of rally car enthusiasts. There are constant headlines of another WRX breaking another speed record and countless videos on YouTube of some WRX beating some souped-up muscle car. Gearheads have drooled over the car for years, but they're practically the only ones. While there’s nothing wrong with having a niche, Subaru is looking to expand the popularity of the WRX beyond the fan base.
Takeshi Tachimori, Subaru’s executive vice president in charge of global marketing had this to say about the WRX, “So far, the…












