The Subaru WRX has long been known as a blindingly fast favorite of rally car enthusiasts. There are constant headlines of another WRX breaking another speed record and countless videos on YouTube of some WRX beating some souped-up muscle car. Gearheads have drooled over the car for years, but they're practically the only ones. While there’s nothing wrong with having a niche, Subaru is looking to expand the popularity of the WRX beyond the fan base.
Takeshi Tachimori, Subaru’s executive vice president in charge of global marketing had this to say about the WRX, “So far, the WRX was a very narrow, polarizing category, but we want to make it appeal to a wider customer base.”
The performance of the WRX has never been in question, but that alone isn't enough to entice the average consumer. While we all would love to be race car drivers, flooring it from the home to the supermarket and back, speed and performance isn’t the only thing that is important when it comes to buying a car.
The WRX has been a sub-type of the Impreza since it was first introduced, but Subaru has decided that it deserves its own spotlight. They’ve reintroduced the WRX to be longer and roomier as a standalone model. In addition to the visible changes, it's also been redesigned to be safer and more fuel-efficient.
The body and chassis of the new WRX have been made more rigid and are reinforced with a heavy-duty steel plating. This new reinforced frame increase crash safety, but Subaru has also added their Eyesight camera system as a preventative safety measure. It’s also been fitted with a new 2.0-liter direct-injection engine that will burn less gasoline, boosting fuel economy.
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