There's no question that Subaru owners love to be outdoors. Whether it's scrambling up a multipitch route, rafting through class five rapids, or burning through miles of trail on a mountain bike, Subaru is strongly associated with people who lead active lifestyles. But that's just because active people want to buy Subaru vehicles, right? It's not because owning a Subaru can actually make you more active.

While buying a Subaru won't instantly turn you into an endurance athlete or a mountain man, owning Subaru can promote a more active lifestyle. After all, there’s a good reason outdoor enthusiasts buy Subarus.

You can carry more gear in a Subaru. It’s hard to bike a trail, or paddle a river, or set up a campsite in the woods if you don’t have a way to haul your gear around. The cargo room in a Subaru is unreal. You have plenty of room to carry your tents, packs, coolers, friends, family, you name it, and with a rack, you carry your boats or bikes anywhere you want. 

But Subarus aren't just good at hauling gear around. You can fit all of your gear, and get to where you’re going affordably. Subaru has great fuel economy, which means driving out to play outdoors won’t end up hurting your wallet. It’s much easier to get outdoors when it’s affordable.

You can go anywhere in a Subaru. Many trailheads and river accesses are hard to get to. In fact, some can’t be reached in just any vehicle. You need a vehicle with good clearance and great off-road capabilities. Subaru offers both. Subaru's Symmetrical AWD and traction control make it possible for you to navigate the most difficult back roads with ease.

Owning a Subaru won't transform you into an avid hiker or a river rat, but owning a vehicle that lends itself to an active lifestyle can certainly make it easier for you to be more active and get outdoors more often.

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