Over the years, Subaru has been known for a lot of different things. The first Subaru brought over to the US in the 1960s was marketed as "cheap and ugly." This earned Subaru a reputation as being a little peculiar to say the least. The next thing Subaru became known for was All-Wheel Drive and Safety. Subaru vehicles were, and still are expected, to handle any type of terrain and weather condition, and provide unrivaled safety. Now, the manufacturer is earning a solid reputation for environmental stewardship.
Back in 2004, Subaru decided that they were producing too much waste at the Subaru plant in Indiana. The plant was producing more than 5,000 tons of waste each year. So they decided to reduce the amount of waste to… nothing. Since 2004, Subaru of Indiana Automotive has maintained zero-landfill status, putting nothing into landfills for more than a decade. This was an unprompted initiative. Subaru just believed that it was the right thing to do.
But rather than gloat about zero-landfill status and lord it over everybody, Subaru has been helping other companies work towards the same achievement. Since 2004, Subaru has helped over 800 different companies reduce their environmental impact. Boeing, Coca-Cola, Whole Foods, and G.E. are just a few of the companies that Subaru has worked with to achieve plants with zero-landfill status.
Despite having helped 800 different companies with environmental stewardship, Subaru does not have a single uniform plan that it shares with other companies. Subaru works with the companies individually to help them develop a strategy that works for them. If a company develops their own program, it's more likely to work and stay in use.
Most recently, Subaru has been asked by the National Park Service to help them work towards zero-landfill status. Subaru will be working with the National Park Service and the National Parks Conservation Association in three of the country's most popular parks: Denali, Grand Teton, and Yosemite.
Subaru's dedication to the environment is just another great reason to drive a Subaru.
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