At first glance, you might not think that Subaru and Ferrari have much in common. Subaru makes vehicles that are known for safety and outdoor adventures, while Ferrari makes cars that are known for their blistering speed on straightaways. Whenever you think of Ferrari, you think of red race cars. When you think of Subaru, you think of roof racks and dirt roads. Ferrari has always been regarded as stunning, while Subaru has been noted as quirky. However, both auto manufacturers are renowned for their quality. Quality aside, the two auto manufacturers do have something else in common.
Both Subaru and Ferrari are extremely popular brands facing pressure to increase production to meet consumer demand.
Subaru, like Ferrari, is a small manufacturer. While Subaru’s 400,000 vehicles a year is enough to cast a shadow over Ferrari's 7,000 vehicles a year, it’s nothing compared to numbers that large auto manufacturers put up. Toyota is the largest listed company in Japan, and puts out more than 10 million vehicles a year, dwarfing Subaru's output.
Despite the fact that Subaru is one of the little guys, it was reportedly the most profitable auto manufacturer in the world last year. A Bloomberg article stated that Subaru made a profit of 9 cents for every dollar of sales. While 9 cents may not sound like much, no other auto manufacturer earned as much. Toyota was close, but came up short, with 8 cents for every dollar.
Subaru's profitability has some people asking whether or not Subaru should expand. It's already been reported that the company plans to increase U.S. production, but will that be enough? As sales continue to climb, and popularity continues to grow, production may have to increase to meet the demand.
According to the Bloomberg article, both Subaru and Ferrari could be looking at drastic increases to production if they want to meet demand, having to almost double their numbers.
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