Who sets trends? Famous actors, models, and musicians would all be moneybag answers if we were playing Family Feud. Fashionistas who decide that you can wear brown with black or tutus with skinny jeans can turn the world on its ear and get people rethinking previous conceptions of how things should be.
Subaru has changed the way that people view the station wagon, and not by being well known or different for the sake of being different, but by making great vehicles.
A trend by definition is fleeting, but that doesn’t mean the impact has to be. Brown with black might be in vogue for an instant, but it can change the way people view a standard forever.
Wagons were initially viewed as the quintessential family road trip vehicle. And you know what, they are perfect for road trips. They are perfect for so much more, too, and people have started to recognize that.
If you boil down what makes a good road trip vehicle you’re left with this definition: a car that’s safe, reliable, and comfortable, with oodles of cargo space. Those qualities are also what you look for in a vehicle for climbing, camping, mountain biking, or any other outdoor activity.
Subaru has embraced every criticism thrown their way and responded by making great automobiles, and people are taking notice. The Outback is Subaru’s iconic wagon and it’s been responsible for reshaping the way the wagon is viewed. People are realizing that the wagon, while suited for family roadt rips, isn’t limited to family road trips.
What Subaru has accomplished is pretty impressive when you think about it. Subaru hasn’t really set a trend so much as changed a standard. Imagine that minivans flat-lined with soccer moms and experienced a huge boom with farmers. That may be a bit of a stretch, but the principle is the same. Subaru has taken the wagon from square to hip by doing nothing other than making quality vehicles.
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