Craft breweries are becoming a trend in the US. You might have noticed several popping up around Fayetteville, enough to establish an Ale Trail. Craft beers have become popular because people are putting more value on quality. They want to enjoy something that was made with passion and attention to detail. There are plenty of Subaru owners who have enjoyed a cold craft beer after a day of playing outside who know the feeling.
Subaru has been winning award after award with their latest models. Whether it’s for quality or for safety Subaru gets top ranks. Despite being one of the best and safest vehicles you can buy, Subaru is still one of the smaller brands when it comes to US auto sales.
The entire Subaru line accounts for only 2.3% of vehicle sales in the US. The Toyota Camry outsells that percentage alone! Subaru has been in the US for nearly 45 years. Hyundai and Kia have been sold in the US for less than half the time, yet they both sell way more vehicles than the longer established Subaru.
Even though Subaru doesn’t sell a ton of vehicles, they have received a ton of recognition and awards for the safety and quality of their vehicles. Subaru regularly rivals luxury car brands for performance, comfort, and reliability. Plus, they are the only vehicle manufacturer that has an IIHS top safety pick rating for their entire line.
In some ways Subaru is a lot like a craft beer. It’s not the biggest or most popular company out there, but the quality and the attention to detail ensures that the people who buy it love it. At the end of the day, would you rather own a vehicle because it’s popular or because it’s well made? That’s why Subaru has been successful over the years. They haven’t stayed in business by flooding the market with cheaply made vehicles. They’ve focused on a small-batch, quality first mentality that creates loyal customers who trust their vehicles.
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