Subaru Loves The Earth, Reaches 1 Million Pieces Recycled!


Remaining committed to taking care of our planet, Subaru of America has just achieved a massive milestone--recycling more than 1 million pieces of waste! Subaru’s innovative and ongoing Subaru Loves the Earth program was created in partnership with the world’s leader in recycling and repurposing, Terracycle. Subaru dealerships who chose to participate were able to use TerraCycle’s Zero Waste Boxes to encourage customers, visitors, and employees to recycle rather than throw away items that have frequently been thought of as “difficult to recycle.” Reaching 1 million recycled pieces is an incredible feat, of which Alan Bethke, Senior Vice President of Marketing for Subaru of America, is extremely proud: “This milestone means a lot to us at Subaru because it reinforces our belief that loving the environment means more than loving the great outdoors. Through our partnership with TerraCycle, in less than a year, more than 540 participating Subaru retailers located across the country have recycled more than one million pieces of waste. This partnership allows Subaru owners and the communities that our retailers serve to actively participate in preserving the environment and making the world a better place.”

Once items have been collected, they can then be turned into super-useful items such as park benches, playground materials, picnic tables, and so much more. Participating retailers can even order products made from the recycled materials as a part of a Subaru-exclusive product-line that is produced in tandem with TerraCycle. This partnership is a part of the much larger Subaru Loves the Earth initiative which is ultimately dedicated to protecting and preserving the environment--part of the Subaru Love Promise, which you can find by clicking here. TerraCycle CEO Tom Szaky is pleased and proud to partner up with Subaru saying, “At TerraCycle, we are committed to ensuring that waste continues to be diverted away from landfills and local communities. Subaru not only shares that commitment but has taken it to the next level by spearheading a program that collects and recycles waste that they don’t manufacture. Subaru is a model for other companies that want to give back and preserve the environment.”


Subaru is committed to making the world a better place, one Subaru at a time. Learn more at Adventure Subaru of today--just click here!

; ;